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Sainsbury’s Christmas ad – friend or foe? Friend.

There was a major breakout of baa humbugs and “who do they think they ares?” when the Sainsbury’s christmas television commercial aired during The X Factor. My daughter, a researcher in the advertising industry was, like the vast majority of us, completely blown away – I mean that in the most positive way – by […]

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We are all born originals - why is it so many of us die copies?
Edward Young