No one would go into battle without a well-planned strategy, which took into account the \u00a0weight of the opposition, an understanding of the terrain and the strength and resilience of their own troops.<\/p>\n
The same applies in marketing communications, but everything now happens faster than ever, so it\u2019s no surprise that action is often confused with progress.\u00a0 Developing strategy takes time; it deserves to because it\u2019s the most important weapon in your business armoury.<\/p>\n
A great example of a thought-through strategy?\u00a0 The Government\u2019s dementia strategy.\u00a0 In March the Prime Minister announced plans to make the UK a world leader on dementia, to deliver major improvements in dementia care, dementia awareness and dementia research by 2015.\u00a0 There will be three \u2018Champion Groups\u2019 to lead work in each area. \u00a0\u00a0One group will look at how to make 20 cities, towns and villages dementia friendly by 2015. \u00a0Small changes can make a huge difference to people\u2019s day to day lives, such as having greeters in supermarkets to help guide people around the store and setting up dedicated dementia cafes.<\/p>\n
Innovation will be a key area of interest too as it opens up huge possibilities for supporting people with dementia. This has been brilliantly demonstrated today by the unveiling of\u00a0 five ground-breaking designs, including a dementia support dog, a room fragrance system to stimulate people\u2019s appetites and a wristband personal alarm, all created to help people live well with dementia. The designs have been developed through a national competition, run in partnership with the Department of Health and were unveiled at the Design Council yesterday.<\/p>\n
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No one would go into battle without a well-planned strategy, which took into account the \u00a0weight of the opposition, an understanding of the terrain and the strength and resilience of their own troops. The same applies in marketing communications, but everything now happens faster than ever, so it\u2019s no surprise that action is often confused […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.sharonmorrison.com\/blog\/wp-json\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sharonmorrison.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sharonmorrison.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sharonmorrison.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sharonmorrison.com\/blog\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":4,"href":"https:\/\/www.sharonmorrison.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"predecessor-version":[{"id":28,"href":"https:\/\/www.sharonmorrison.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions\/28"}],"wp:attachment":[{"href":"https:\/\/www.sharonmorrison.com\/blog\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sharonmorrison.com\/blog\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sharonmorrison.com\/blog\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}