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“Change is not a destination, just as hope is not a strategy.” Rudy Guiliani

No one would go into battle without a well-planned strategy, which took into account the  weight of the opposition, an understanding of the terrain and the strength and resilience of their own troops. The same applies in marketing communications, but everything now happens faster than ever, so it’s no surprise that action is often confused […]

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We are all born originals - why is it so many of us die copies?
Edward Young