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Good ads never die as long as they surprise you
When I’m not PR-ing, I work with Louise Dyer, founder of Dart Design, as a brand consultant. I love it, because I love the whole process of branding. And that started at Ogilvy & Mather, a great ad agency, my first job, and where I stayed for 10 years, it was THAT amazing. Promoting, […]
Posted in Brand values, Crisis management, Diversity, Don't lose reputation, Honest broker, Style
Tagged darkart, Oasis, Oatly, Ronseal, SmallLuxuryHotels, socialmedia, unadvertising, wildwest
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Skin-deep branding
The vast majority of us understand the importance of building and maintaining a brand. I was 20 and working at ad agency Ogilvy & Mather when the principles were drilled into me. That was the 80s and, while the comms landscape continues to change, the rules […]
Posted in Brand values, Crisis management, Diversity, General, Health and fitness, Honest broker
Tagged branding, business, coronavirus, pandemic, publichealthengland, truth
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