Latest news

If you’re bland you’re not a brand

There’s no substitute for first-hand experience, and I have been fortunate to work in areas that have given me unprecedented insight into their highs and lows, pros and cons. (That also means I’ve got around three decades behind me too!)

I can talk in depth about these specific industry sectors, or you can just pick my brains: local government, home interest, retail, franchising, training, building services, renewables, heating and ventilating, healthcare, travel and leisure, property, automotive, entertainment. The one thing I know, and I’ll be taking about this in more detail tomorrow at the first 2016 Essex Chambers of Commerce business breakfast briefing at Mercury Theatre, is that whatever the sector, you’ll never bore anyone into listening, believing or buying from you.

Life’s too short to be bland. Being original and nice to know is far more rewarding, and it’s hard work being bland.

Posted in General | Leave a comment

Leave a Reply

You can’t bore people into buying a product or service!

What people say...

We are all born originals - why is it so many of us die copies?
Edward Young