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The best sex is in your 60s. Are you ready? Is your body ready?

If orgasms were available on the NHS, we’d be a far healthier and happier nation. Orgasms boost the secretion of endorphins, oxytocin and dopamine, a powerful cocktail of sex hormones and associated neurotransmitters, that not only make you feel ecstatic, they help to regulate appetite, sleep, attention span and memory, while reducing stress and giving you a bit of a work out. These are all highly attractive and beneficial side effects especially as you age, but to have an orgasm you’ve usually got to have sex and for some of us sex doesn’t hold the same appeal any more. Loss of libido is the main culprit, and it’s common enough, affecting up to one in five men, and even more women, at some point in their life. It’s often linked to relationship issues, stress or tiredness, as well as treatments like chemotherapy and radiotherapy, and hormonal changes brought about by pregnancy, childbirth and breast feeding. It’s usually temporary which is the good news.

The one to watch out for though, the BIG one, is the menopause. This usually happens when you’re approaching or are in your 50s, and the drop in oestrogen and testosterone production will affect your sex drive, but hormone replacement therapy (HRT) can be an effective ‘antidote’ for many. However, oestrogen is a far more important hormone than I ever realised and, had I known this a few years ago, I would have been far more proactive in negating its absence. Here’s the back story: I was 48 when I started the menopause thanks to the chemotherapy treatment I was undergoing, then I had both my ovaries removed as a risk-reducing procedure due to my faulty BRCA1 gene, which meant, from that moment on I had no oestrogen in my body, nada, nothing, yet it’s vital to many functions. In fact I’d go so far as to say it’s a wonder hormone; it improves the thickness and quality of the skin as well as its collagen content, and we all want that; it helps to preserve bone strength and prevent bone loss and we all need that, and it regulates cholesterol production in the liver to protect the heart and arteries, ditto. Who knew? Well I didn’t and no clinician thought to inform me, and I’ve seen so many. But let’s go back to tissue health, because that includes the vagina, where oestrogen increases the acidity that reduces bacterial infections. It also helps to keep it lubricated; without oestrogen the walls of the vagina will become thin, dry and inflamed (known as vaginal atrophy – paints a picture doesn’t it?) and sex can be very painful, you’re also more prone to urinary tract infections (UTIs) and you might start feeling an urgency when you pee or you even develop urinary incontinence. If any of this chimes with you, don’t worry, because you can do something about it.

First you need to get your vagina healthy again, and your doctor will be able to advise you on your options, and whether you should go the systemic route and take oestrogen orally, or use a local therapy like Vagifem, which just treats the area, advisable if you have a history of breast cancer. There are lubricants too, which will help, but the medication is necessary.

I’m not assuming that everyone reading this is interested in regular sex; you may be perfectly happy having sex on date nights only, infrequently or not at all, whichever it is, you should still take steps to avoid those painful UTIs and they’re such simple steps. But for those of us who are interested in the intimacy, arousal and fulfilment that comes with intercourse, there’s a lot to look forward to… especially if your single. According to the 2018 annual Singles in America report, a survey of 5,000 single people in the US, your sex life reaches its peak in your 60s, with single men having the best sex at 64 years old and women at 66. That was always a good year.

We’re all getting older and want to enjoy our lives as much as we can, so it helps to be both proactive and reactive and it’s never too late to start. 

 

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Beach body ready? No? Tried black coffee?

If you really, truly want to be beach body ready, then start planning now for next year, because there’s no such thing as a quick fix. But you already know that don’t you?

School’s almost out, the holiday’s booked and you’re not quite beach body ready? Well, don’t worry, you can have arms like Fiona Bruce, a bum like Kylie Minogue and a washboard stomach like Gigi Hadid in just four weeks or so. All you need to do is follow the exercise plan doggedly and drink black coffee because that’s the latest on burning fat, then you’ll have the body of a goddess just in time for the summer vacay.

I’ll never look like this; I’d just like less wobbly bits.

 

 

 

 

 

 

 

 

 

Back on planet Earth, as I sift through a mountain of articles on the latest quick fixes to reshape my body, I know in my heart of hearts that no matter how hard I try to bring my bingo wings under control or carve a rock-hard backside out of my flabby thighs, I cannot achieve goddess status in a few months, let alone a few weeks. I don’t want to depress anyone embarking on a last minute fitness regime, but if your idea of a beach body is one like Jennifer Aniston’s, then you will probably also know that regular exercise is as instinctive to her as breathing. For the rest of us the only way to get a body we’re happy with, is to start working out now and, in a few weeks, we’ll feel the difference, in a few months we’ll see the difference, in a year we’ll be delighted. We may not have the body of a goddess (who is this person anyway?), but we’ll be so much healthier, firmer, happier. Or will we?

The thing is, food gets in the way and that will scupper the best laid exercise plan. According to a 2019 Cancer Research UK study, not only are 15 million adults in Britain obese, obesity has overtaken smoking as the main cause of bowl, kidney, liver and ovarian cancer. The simple truth is that as a nation our relationship with food has never been as dysfunctional as it is today; unless it’s addressed, the whole goddess/beach body thingummy is just a thingummy… unattainable. I addressed my relationship with food 20 years ago, and I did attain the unattainable: I lost weight and got healthier, firmer and happier. Yes, I’d like to see improvements, but I no longer have that awful sinking feeling in the morning, wondering what I can wear to work that won’t feel snug, and it’s all because I changed my approach to food and it had a dramatic and long-lasting effect on my weight and my figure. It’s based on food combining not calorie counting, and I’ve been following it since I was horrified into action after an acquaintance asked me when my baby was due. I wasn’t pregnant, but clearly looked it, and felt as depressed as he looked embarrassed.

So, what exactly is food combining? It’s essentially eating meals which consist of only one food group (protein, fats or carbohydrates) at a time, and cutting out rubbish like crisps, salted peanuts, sugary food and take-aways. It’s important to avoid or reduce intake of carbohydrates that have a high glycaemic index (GI) like potatoes, white rice, white bread and pasta, because they can cause in spike in blood sugar levels, then a sharp fall resulting in lethargy and hunger. Food with a low GI helps you feel fuller for longer. The net result of food combining is that the body’s digestive system operates more efficiently, which encourages weight loss. The concept was originally developed in America by Dr Hay (Hay Diet) in the 1920s, when he created a nutrition plan for people with diabetes that had weight loss as a fortunate side effect. But it was Frenchman Michel Montignac’s 1990s’ book, Dine out and lose weight, that breathed new life into food combining because he had a USP… you could drink red wine with your protein meal and lager with your carbohydrates. This was my kind of diet, except it’s not, it’s a different approach to food.

I found it hard to stick to initially, because although I could enjoy a wonderful protein breakfast of  scrambled eggs, tomatoes and mushrooms, I couldn’t have toast as that was a carb, and I really missed toast. Then, if I had bread as part of my carbohydrate meal, I couldn’t put butter on it because butter was a fat and bread without butter is dead to me. What had a huge impact on my weight loss was cutting right down on sugar, but sugar is in more food than I realised. I’ve never had a sweet tooth, but I love bread, rice, pasta and potatoes (yes, the high GI stuff) which, sadly, turn into sugar to provide energy. I don’t need energy to sleep, so I haven’t eaten a carb after lunch since 1995.

What was most rewarding about the weight loss was that I never felt hungry, but I did feel more energetic so started going to aerobics classes, then I lost even more weight. Now I had the confidence to ditch the large overshirt and leggings combo that had been my uniform for too many years, in favour of more adventurous designs, and it’s all because I carried on eating (and drinking wine). Food, and the thought of eating less of it or eating differently, whether you want to be beach body ready or not, is a very sensitive issue, but if we take no action, there will be a consequence.

 

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Sitting down can seriously damage your health

After returning from a fantastic family skiing holiday seven years ago, my three kids were keen to keep the memories going by running the videos through the TV. I sat back and was enjoying the show until I saw this little old lady coming down the slopes; who was she? She was stooped and looked quite frail. Slowly it dawned on me that her ski wear looked remarkably like mine. Milliseconds later came the cold realisation that this stranger was actually me. How could that be? I was in my mid-50s then but felt decades younger, and had a wholly different mental image of me to the one I was staring at. I always stood tall too, or so I thought, but the camera never lies does it? I watched the video again and it was even more upsetting. I know I’m getting older, but that stoop was really ageing.

After a spot of self-diagnosis, I believed I had postural problem. My shoulders and upper back always felt stiff and my neck ached, which I figured went with the sitting-at-a-desk-writing-on-a-laptop-five-days-a-week territory. I needed to sort myself out, so I saw a physiotherapist for advice. Massage eased the stiffness fairly quickly and I was given exercises to strengthen my neck muscles and help combat my stoop. From now on it was sternum to the ceiling and shoulders back and down, chin tucked in. Problem solved – or so I thought.

After three years of walking like one of the Queen’s Life Guards, as well as taking yoga classes to strengthen my core and improve my posture, I was confident I was managing the situation until I went to my sister’s birthday party and the video camera came out again. Well, m’lud the evidence was incontrovertible; there I was chatting to friends and family, chin jutting out, neck at a 20 degree angle to the floor, back rounded. Again? Still? Maybe my stoop was a little more serious than I’d realised. As it turned out, it was.

I went to see an osteopath who examined me and said I had kyphosis. I’d never heard of the word, but it means curvature of the spine, where the top of the back to appears more rounded than normal. The word comes from the Greek ‘kyphos’ which means ‘hump’ and that’s what I was developing. The causes vary and include malformation of the spinal column in the womb, osteoporosis, spinal injury, spinal arthritis, poor posture and the ageing process. In my case kyphosis was caused by years of sitting badly and the fact that I was getting older (my spinal bones were weaker and becoming compressed). It was not considered serious and the condition could be prevented from worsening through specific exercises and lifestyle changes. If I did nothing, my stoop would gradually become more pronounced. You may never have heard of kyphosis either, but it’s an increasingly common problem, largely due to our more sedentary lifestyles and the fact that many of us spend too much time sitting hunched over our laptops, phones and tablets.

If your neck is beginning to jut forward – even if it isn’t – now’s the time to take action. The important thing is not to slouch and not to put undue strain on your spine. NHS Choices has lots of great advice to help you, for example: make sure your chair is supportive and adjustable; keep both feet flat on the floor to distribute your weight evenly; when sitting your knees must be slightly lower than your hips to keep the spine neutral; buy a laptop stand and separate keyboard and mouse, so you do not look down at your screen but across at eye level and, finally, make a conscious effort to hold yourself properly when sitting. I try to keep a straight back and my chin tucked in, I pull my navel in to my spine to work my abdominals and strengthen my core, but as I get tired, I start to slouch. So now every 40 minutes or so, I get up and move around, make a cup of tea, go to the loo, do lots of shoulder rolls, but I also go to exercise classes to stay strong, to stand tall.

I definitely feel better now, and think I look more upright most of the time, but I feel like I’m fighting my skeleton every single day. In truth I’m really fighting decades of bad habits but what’s the alternative?

We’re all getting older and deserve to enjoy our lives as much as we can, so it helps to look after ourselves and it’s never too late to start.

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It’s your body, dress how you like

I’m firmly in the ‘dress how the hell you want’ camp, unless you’re my child walking through the town centre at night, in which case I’d make an intervention until you were old enough to understand the effectiveness of more layers. Well, now that’s out of the way, I’d like to throw open the whole hoary debate about how you choose to dress, especially as you age when your figure is under the triple threat of post baby body, creeping menopause and incorruptible gravity.

Dress to suit your spirit, your personality. It’s your body.

 

I’ve succumbed to the triple threat myself, despite plenty of rear-guard action, yet I’ve always felt confident about how I dress, and that’s increased as I’ve gotten older. I wear whatever pleases me, as long it suits me and the occasion. Now and then I’ll ask my kids’ opinion, no, not for their seal of approval, more for the compliments; they’re great like that. Then something happened in my late 50s that made me re-evaluate my whole attitude to how I dressed: “You can’t wear that mum, it’s too short. It’s just not right.” My three kids weren’t commenting on a pair of bottom-baring Kylie Minogue-style hot pants, but a grey silk dress (alright, it was 100% viscose) from All Saints that I wanted to wear to a swish summer party in southern Spain. I felt a little tremor of excitement when I realised the roles were now reversed, and my kids were lecturing me on ‘the effectiveness of layers’. Yes, it was shorter than I’d normally wear in the UK, but I’d be tanned and realistically just one of many women getting their legs out. But my kids’ reaction was so immediate and their verdict unanimous, I packed the All Saints in my suitcase but wore ‘old faithful’ (my LBD) instead.

Most of us have an LBD that we rely on, mine’s an elegant, knee-length style that will never date, but nor will it ever make me look edgy, or dare I say it, sexy? Was that what my three were worried about? That their mum might attract the wrong kind of attention or perhaps they thought it wasn’t a good look for their mum? Maybe 50-year-old Helena Christensen was going for sexy rather than elegant when she chose to wear a black lace bustier and jeans to Gigi Hadid’s denim-themed 24th birthday party. For those of you who don’t know the background to April’s social media fashion spat, here’s my executive summary: ex-Vogue UK editor, Alexandra Shulman, saw a picture of the Danish model in said outfit and wrote in her Mail on Sunday column that she looked tacky, was only wearing a bustier to show she wasn’t past it and, basically, once you’re 50 you should avoid fashions that only a younger person’s body can successfully pull off. This cock-eyed, schoolmarm invective was met with a blast from both designer barrels as fashionistas lept to Christensen’s defence. But would Shulman have berated Christensen, I wonder, if she was, dare I say it, podgy? Of course she wouldn’t, the backlash from being fattist would have been lethal; instead she’d have celebrated this confident woman, who’s demonstrating the joy of being able to wear whatever she wants to express her mood and personality. And isn’t that what true fashion’s about? To be enjoyed? I think I’m enjoying fashion more now because age has given me the confidence to take more risks. Of course I have a healthy respect for my figure, so know what to hide and what to accentuate, and I feel that I have a strong sense of my personal style too, but the lesson I learned long ago, it’s not what you wear, it’s the way that you wear it. And that’s never going to change.  And I really should have worn the shorter dress to that summer party too because, like Christensen, I didn’t want to look elegant at that summer party, I wanted to rock my look, to push it, to be bold, but I held back. Never mind, there’s always this summer, and I’ve still got the All Saints.

We’re all getting older and want to enjoy our lives as much as we can, so it helps to be both proactive and reactive and it’s never too late to start. If you’d like to hear more about dressing appropriately and inappropriately, whatever your age, please take a look at my ‘Fattist – moi?’ YouTube video https://www.youtube.com/watch?v=0eAH5RTa_-Q&t=368s, and enter in to the discussion.

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Everyone can look 10 years younger

I believe everyone deserves to live the best live they can, for as long as they can. The basis for achieving this is enjoying good health. Sometimes bad habits get the better of us as we age and those habits can have long lasting effects. I practise what I preach, mainly because I’ve learned from experience where I went wrong! I hope this helps you to look more vital by, for example, just standing up straight – it will take years off you.

In 2016 I turned 60 and, apart from the occasional “how did THAT happen?” I feel good. For me “feeling good” means I can get dressed knowing that nothing in my wardrobe is too snug; “feeling good” means I can walk uphill and carry on a conversation without getting breathless; “feeling good” means eating dessert and drinking wine guilt-free. Now just in case you think I’m smug, out-of-touch or plain clueless about what it’s like to feel bad about yourself, I need to turn the clock back to 2004 when I was fat, frumpy and nearly fifty. I’d had enough of being disappointed in my lack of willpower and decided, once and for all, to take control. What I did wasn’t painful or expensive, didn’t involve hunger pangs or make me feel like giving up; it was practical, logical and very doable and helped me create a regime that I still follow today.

 By the way, I’m not a health and fitness expert, nor am I a nutritionist, but these 10 steps have had a profound and lasting effect on my physical and mental wellbeing.

1 If you hate exercise, find a friend and exercise together

Exercise is important. We all need to do it and the sooner you start the better. Speaking as a child who loved reading and watching TV and regarded the school sports day as the purest form of torture, exercise wasn’t my thing. It was no surprise at primary school that I was growing out as fast as I was growing up. Being called “Bessie Bunter” only drove me to seek solace in more food. This vicious circle led to years of feeling bad about my body until I finally took control and got a personal trainer.

 My trainer was (still is) Claudine Bensted, whose aerobics classes I attended years earlier; she was a 45-year-old marathon runner who looked at least 20 years younger. I’d bumped into her by chance and, without even stopping to think, I asked her if she could help me get fitter and lose weight. We agreed an initial schedule of three one-hour sessions a week. She’d come to my house at 6.00am so that I had time to get the children off to school and make it to my office by 9.00am. Initially we walked fast, then walked and jogged, then jogged, gradually building up the distance. After four weeks the weight was coming off and although I’ve always had bags of energy, I now had even more. 12 years on Claudine and I are still jogging together and use our one-hour sessions to set the world to rights and time flies. It’s important to find something that works for you though; if jogging puts too much pressure on your joints, try walking, but the exercise needs to be weight bearing as you get older to maintain bone density. And it’s equally important that you keep it up; once it’s a routine, it will be second nature.

2 You won’t get vitamin D by staying indoors

We all need ultra violet B (UVB) rays for our bodies to make vitamin D, essential for healthy bones and teeth. So even if you prefer going to classes or the gym, rather than jogging in the street, try to get outside for at least 10-15 minutes every day. You can also get vitamin D from oily fish, meat and eggsbut, during the darker winter months of October – March, when UVB rays aren’t strong enough, you should take a Vitamin D supplement.

3  Keep drinking the liquids

Every cell in our bodies needs water to operate; without it we wouldn’t survive. Poor hydration can lead to constipation, dry and itchy skin, nose bleeds and repeated urinary tract infections; it also sets off a signal that you’re hungry and instead of reaching for a no-calorie glass of water – you eat. If your job involves sitting down for most of the day, getting up to make regular cups of tea and go to the loo helps to avoid a stiff back too.

4 Stand tall – it takes years off you

Modern day living means we’re all staring at computer and TV screens and mobile devices. If we’re sitting there’s a tendency to slump, if we’re standing there’s a tendency to stick out our necks. The physical evidence of poor posture is a rounded back or a stoop, which apart from putting additional pressure on your heart and lungs, is an incredibly ageing look. There are many exercises you can do while sitting and standing to correct poor posture, but I do two almost without thinking: when walking I always try to pinch my shoulder blades together; this keeps my shoulders back and down and opens up the chest area. I also push my chin into my neck while keeping my spine straight; this strengthens the neck muscles. When you walk taller and sit straighter you feel more energetic and you’ll look younger.

5 We’re not as elastic as we used to be

Everyone needs to stretch their bodies to remain flexible and reduce the chance of injury. As we get older, it’s harder to maintain the suppleness of our youth. I always stretch with Claudine, but yoga and Pilates are the best ways of gently regaining or maintaining flexibility. You’ll strengthen your core too while having a thoroughly relaxing experience.

6 Get the 80:20 rule engrained in your psyche

Did you know that 80% of how good you look is down to diet and 20% exercise? Horrifying isn’t it? I didn’t know this but, once I did, it made me change my eating habits for good. Eating clean isn’t new or groundbreaking, many of us have been doing it for years, but what made a huge difference to me was cutting right down on sugar. I’ve never had a sweet tooth, but I love carbohydrates like bread, rice, pasta and potatoes which, sadly, turn into sugar to provide energy. I don’t need energy to sleep, so I haven’t eaten a carbohydrate after lunch since the late 90s and that helped me lose weight without effort.

7 Sleep is one of the best beauty treatments

And it’s free. The more sleep you get, the better you feel, look and heal. You’re mentally sharper, more productive and are less likely to feel fatigued or depressed. There’s also a link between lack of sleep and weight gain. It’s important to understand that sleep isn’t a luxury but a very necessary part of life. I’ve been a terrible sleeper for most of my life (not just adult life!) and, if I get five hours at a stretch I count myself very lucky, but I’m trying to go to bed earlier and I never take a laptop with me. There’s nothing wrong with a 10-minute power nap either; this can be energizing, beneficial and easy to take during the lunch break.

8 Don’t “dress dowdy”

Kristen Scott Thomas recently criticised the way English women dress. To be fair, I thought she had a point… being sexy shouldn’t mean adopting the wardrobe of a hooker, and why do so many of us wear clothes that don’t flatter our figures? But what I regard as a far greater faux pas is “dressing dowdy”.  Clothes should be an extension of our personalities and we should celebrate that, not hide behind dull and boring exteriors. It takes a little more effort to put a look together, but why not make that effort? Even if you love black, you can occasionally change to navy or use a statement necklace to make, well, a statement.

9 The eyes may be the mirror of the soul, but your face is the starting point

Some people are lucky and have that fresh-faced looked without the aid of make-up. But just as we look after our bodies, we need to do the same for our faces. When I’m not wearing make-up people want to bury me, so I’m a make-up advocate. I’ve learned over the years how to accentuate certain features and camouflage others. Our smile is important too, so we need to take good care of our teeth. I want to keep mine for a long as humanly possible – providing they don’t look like Freddy Kruger’s – and see my dentist for regular check-ups. Then there’s the whole hair issue. Good hair makes you feel great; it can be expensive to achieve, but if the end result is an amazing frame for your face, you can economise elsewhere.

The Dalai Lama says: “Be kind whenever possible. It is always possible.” Life moves so fast we often don’t know when we’re inadvertently hurting someone or just giving out all the wrong signals. By making time to really think about how we affect others we become more mindful. Being kind takes as much effort as being indifferent to someone’s needs, so why not choose “kind”?

 

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Good things come in small packages!

Well I wouldn’t exactly call a domestic boiler a “small package” but what would any of us do without a boiler to keep our homes warm and our water hot? (Well, if you’ve ever had your boiler break down during the coldest snap, you do know.)

Recently Intergas Heating, a Dutch boiler company, has been surprising many of its much larger competitors by winning awards and recognition for the amazing feats its range of boilers can perform. Now, I wouldn’t expect many people to know, or even care about the heat exchanger, but this piece of equipment inside every boiler is there to transfer the heat from its aluminium fins to the water passing over them. Unlike other boilers, which have two heat exchangers, this distinct lack keeps Intergas’s very efficient; you see, with only one heat exchanger the boilers don’t have to work as hard to reach the required temperature. As you probably know, all new boilers installed must, since 2005, be high efficiency condensing boilers, but you may not know that only Intergas boilers condense 100% of the time in both heating and hot water modes, so I guess that makes them super-efficient.

But back to that heat exchanger. It’s actually revolutionary and over 20 years old. That may sound like a contradiction in terms, but the-then senior engineer, one Harry Bosscher, designed the heat exchanger in such a way that not only is it incredibly robust, it dispenses with the need for a secondary hot water plate heat exchanger, diverter valve, valve motor and auto air vent. Basically all the parts that stick, leak or let you down just aren’t there. In fact the boiler only has 12 components, which includes four moving parts, so there’s just less to go wrong anyway. By the way, this heat exchanger has never suffered a mechanical failure since its introduction, so you could say reliability is its middle name.

Harry Bosscher is now the Chief Executive of Intergas Heating and his amazing boiler was the outright winner of last year’s H&V News Awards “Domestic Product of the Year 2016”. It’s an award that’s truly deserved, but then I like stories that demonstrate the Davids can continue to cut it with the Goliaths.

If you like to know more about these unique boilers, just visit intergasheating.co.uk.

I should, of course, declare my partiality, as Intergas is a client of mine. This is not the only boiler brand I have handled during my career, but it is, to return to my original premise, the smallest one. And it really punches above its weight… you only have to read last October’s Which? report on “The Best Boiler Brands” and the research conducted by this consumer champion couldn’t be more impartial. As with most purchases that must serve you well for years, its worth doing your research.

Intergas's revolutionary heat exchanger.

Intergas’s revolutionary heat exchanger.

Posted in Brand values, Diversity, Don't lose reputation, Energy Saving, Honest broker, Saving money and saving the planet | Leave a comment

If you’re bland you’re not a brand

There’s no substitute for first-hand experience, and I have been fortunate to work in areas that have given me unprecedented insight into their highs and lows, pros and cons. (That also means I’ve got around three decades behind me too!)

I can talk in depth about these specific industry sectors, or you can just pick my brains: local government, home interest, retail, franchising, training, building services, renewables, heating and ventilating, healthcare, travel and leisure, property, automotive, entertainment. The one thing I know, and I’ll be taking about this in more detail tomorrow at the first 2016 Essex Chambers of Commerce business breakfast briefing at Mercury Theatre, is that whatever the sector, you’ll never bore anyone into listening, believing or buying from you.

Life’s too short to be bland. Being original and nice to know is far more rewarding, and it’s hard work being bland.

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It’s World Alzhiemer’s Day today.

Some of us know, or knew, a friend or relative who has or had dementia and this poem by Owen Darnell resonates so perfectly…

 

 

Do Not Ask Me to Remember

Do not ask me to remember,

Don’t try to make me understand,

Let me rest and know you’re with me,

Kiss my cheek and hold my hand.

I’m confused beyond your concept,

I am sad and sick and lost.

All I know is that I need you

To be with me at all cost.

Do not lose your patience with me,

Do not scold or curse or cry.

I can’t help the way I’m acting,

Can’t be different though I try.

Just remember that I need you,

That the best of me is gone,

Please don’t fail to stand beside me,

Love me ’til my life is done.

Owen Darnell

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Ultimate multi-tasking

The East Anglian Daily Times ran my article on what some of us do when the going gets tough. I’ve reproduced it here for you:

As single mum of three teenage kids, one at Uni, two about to go, and still paying off a huge mortgage, job insecurity was the last thing I needed. Then it happened. After 30 years working in advertising and public relations, I was out of a job. It was 2009, the UK was flailing about in the longest recession on record and I was over 50, overdrawn and, to top it all, I’d just been diagnosed with breast cancer for the second time in five years. Who was going to employ me now?  After applying for as many appropriate roles as humanly possible, I couldn’t even get an acknowledgement let alone an interview. I knew it was going to be tough but not this tough and my CV’s not shabby.

Earning money fast was a big driver as my income was the only income (I’d divorced my husband in 2000 and he died in 2004), so I started looking for interim roles but, again, I couldn’t get to first base. “Hide your age,” friends advised, “then at least you can get an interview and you’ll nail it.” But how do you camouflage over 30 years’ experience? I had to face facts, getting a decent job in my 50s was as likely as Del Boy turning legit. In the end I did what anyone in my position would and became self-employed. I’ve been a corporate player all my life and the thought of starting my own business was terrifying. (Research from the national enterprise campaign shows 526,446 businesses were registered with Companies House in 2013, an increase of nine per cent on 2012. How many of those start-ups were fuelled by necessity rather than a burning ambition to be an entrepreneur?) Yet, almost immediately, I got business; enough to keep me busy and make me feel more secure not just financially, but emotionally. I’ve always put a brave face on things but in truth my confidence hadn’t just taken a knock, it had been all but pulverised. And, to top it all, I was developing lanyard- envy. A lanyard meant you had a job, a Christmas ‘do’ to go to, you belonged. But I still wasn’t earning enough so I started supplementing my income by writing articles on any and every subject imaginable. I also began providing presentation skills training to companies and became a consultant with a brand design agency. None of this fazed me as writing and presenting have been a large part of my working life. Then, through my PR work with a local radio station, I was asked to do some voice overs; this was a new experience for me, but an exciting one; if I was rubbish I wouldn’t be asked back, but I was. Shortly after, BBC Essex invited me to review the newspapers with James Whale on his breakfast show. This was very different to recording voice overs: the programme’s live, I’d have to be coherent at six o’clock in the morning and everything I said could draw an adverse response from listeners as well as James, so I was anxious. When the time came I loved it; still do.

Without realising it, I had gradually been breaching my own comfort zone to stay solvent but, and here’s the thing, getting a very different kind of job satisfaction. It wasn’t exactly pride in rising successfully to the challenge, although that was important, it was more the elation of having done a job well while loving it too. (It reminded me of how I felt as a trainee account executive after making my maiden presentation to clients. I glowed for days and stayed for ten years.) Then my brother-in-law, who runs a design company, suggested I become a model.  I didn’t immediately dismiss it, I was too flattered and surprised; who’d have thought my lack of height, thick waist and baggy eyes would be assets the fashion world would value? What he actually meant was that I might cut it as a model of the grey-haired-granny variety. This was uncharted territory for me and I wasn’t convinced there’d be work out there.

 

Around that time I wrote an article about going grey. It featured a full length picture of me wearing a red dress. After it appeared I was inundated with emails from women congratulating me on resisting the urge to reach for the hair dye, but the vast majority were more interested in where they could buy the dress. Perhaps modelling wasn’t such a crazy idea after all. Spurred on by my kids – who by now thought I was quite a cool mum – I eventually took the plunge, registered with a couple of agencies, started going to castings and getting gigs. This year I became a muse for Jade Spindler, a fashion undergraduate at Colchester Institute, and have just modelled a piece she designed specifically for me on television and on the runway. It’s part of the college’s “Silver Fox” project and I was invited to collaborate because of my age. I’ve also been on QVC modelling for a US hair brand and promoting the shopping channel’s Jewellery Month.

I’ve just turned 59 and, rather than think “Dear God, I’m a year away from 60!” I’m looking forward to what’s next. But I know the opportunities I get will be the ones I make: the world of work won’t come to me; employers are unlikely to develop age-blindness any time soon and I can’t see for the life of me how the Government can give me a break. So I’m helping me the best way I can by taking multi-tasking to the next level, not just to survive but to thrive.

My rules of ultimate multi-tasking

1. SWOT without the OT

You need to know your strengths and weaknesses. What do you like? What do you find fulfilling? You may have talents you’re unaware of. Have an open mind as you take an unemotional look at what makes ‘you’ tick.

2. Do your homework

Now you have an idea of the area(s) you want to tackle, find out everything you can about the industry/market/company. If you want to convince someone to part with their money for your services you must be well-informed.

3. Plan your assault

It’s hard to pick up the phone and persuade someone they would benefit from your input, so it pays to plan your assault strategy. What does this company need and how can you help? What will make them listen to you? Be brave, be persistent but don’t appear desperate.

4. Network, contacts are everything

80% of jobs aren’t advertised which means you have to network and make contacts. There are networking groups all over the country and on LinkedIn, but you need to get yourself ‘out there’ to be a contender.

5. Healthy mind and body

Multi-tasking requires physical and mental energy. Up your intake of fresh and unprocessed food and limit the bad (you know what they are). And exercise – yoga, walking, running – anything that gets your body working harder will make you fitter and sharper.

 

Posted in Brand values, Crisis management, Diversity, Don't lose reputation, Fashion, Honest broker, Silver Foxes | Leave a comment

Sticks and stones

Whoever said “sticks and stones may break my bones, but words will never harm me” didn’t really understand how the world works. I’ll never condone violence, but today, thanks to the ease with which anyone can post an unkind remark or wage an unrelenting bullying campaign, thousands of people can behave in the most appallingly violent way. And get away with it. Just by using words. Would these people ever say to someone’s face what they say from a very safe distance? Doubtful.

I write for a living and words are the tools of my trade. I harness these words, whether written or spoken, to create ideas, impart information and develop understanding. Often I need to project a very specific image for a product, service or brand, and encourage people to get interested and get involved. I am always positive but, occasionally, I come across the odd crisis where I must avoid attracting attention.

I really wish I’d been a fly on the wall when Al Gore was running for Vice Presidency in Bill Clinton’s administration, as his crisis was handled with, … and there’s only one, rather old-fashioned word for it…, aplomb!

His wife, Tipper Gore, found out that her husband’s great-great uncle, Gunther Gore, was hanged in 1889 in Tennessee. He was a horse thief and a train robber. He was sent to prison, escaped and robbed one train six times before being caught by the Pinkerton Detective Agency. The only photograph that existed of Gunther was on the gallows moments before he was hung. This was not the kind of publicity a Vice President needed.

 Al Gore’s PR people were briefed, the photograph edited to an enlarged head shot and was accompanied by this text:

 “Gunther Gore was a famous rancher in early Tennessee history. His business empire grew to include acquisition of valuable equestrian assets and intimate dealings with the Tennessee railroad. Beginning in 1883, he devoted several years of his life to service at a government facility, finally taking leave to resume his dealings with the railroad. In 1887, he was a key player in a vital investigation run by the renowned Pinkerton Detective Agency. In 1889, Gunther passed away during an important civic function held in his honour when the platform upon which he was standing collapsed.”

 Words, whether they are used to destroy or to inspire, can shape history. I have a great respect for their power.

 

Posted in Brand values, Crisis management, Diversity, Don't lose reputation, General, Honest broker, Style | Leave a comment
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We are all born originals - why is it so many of us die copies?
Edward Young